
design business ≠ usual
Do you want to thrive in todays complexity and ambiguity? I'll show you how.
Learn moreapply design to your business now



I see that the world today, driven by technology is moving too fast to predict what design, product or business model will work. The command-and-control model that enabled companies to thrive in the 20th century is a flaw in the present wasting time and money.
I believe there is not enough learning from iteration in companies today. To better that I support product teams and executives through talks, workshops, coaching and consulting. I help them focus on human needs with a designer mindset.
This creates the environment for a culture that is resilient in constant change. Leaders can stop micromanaging and instead inspire teams to embrace nonlinear paths, experimentation, and collaboration. Allow them to design the future.
The way we can work together

Digital Experience Design
In each project we solve problems together, but we can also take the opportunity to let people contribute, regardless of where they are – across functions, divisions, levels of seniority, and even beyond the formal boundaries of the organization by including your partners and suppliers.


Strategy and Innovation
There is no single, one-size-fits-all system that can address the needs of every organization. Every team has its own culture, a set of common values, and unique business challenges. Together we focus on your specific business problem never on method adherence or specific 'rules' of a framework. That's why in every project we'll tailor the set of methods to your specific needs based on consulting packages that make sense.

Digital Transformation
Designing a learning organization can look dreadful and magical if it works. In the end it's just plain hard teamwork. Exposing the magic of design accelerates projects, makes individual members grow in skill and knowledge and is a powerful driver towards resilience and culture change.

some projects
so you can get a feeling of what we can accomplish together
My guiding principles
from years of experience designing successful products and services.






namedropping
Over the past 18 years I have guided more than 100 firms and worked with even more outstanding teams. These are just a few of them